"Customer" Essays and Research Papers

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Customer

a successful company should focus on its products and profits. But now, marketers tend to regard satisfying customer needs as one of the key elements of achieving success under contemporary marketing environment where is filled with fierce competition. This indicates that many firms nowadays always attempt to identify customer needs and concentrate its production and strategies on customer demand in order to survive in the market. This essay will firstly clarify the reasons behind the trend, which...

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Customer Satisfied

THE CUSTOMERS SATISFACTION EATING IN GELAP NYAWANG CANTEEN By : TIFARIE LUESAS (NIM : 19011015) SUKMAYANTI (NIM : 19011110) LAELA TRI NUR ILAINA (NIM : 19011118) JAKA FERNANDO (NIM : 19011182) ALEXANDER SINABUTAR (NIM : 19011185) Program Study Business and Management INSTITUT TECHNOLOGY BANDUNG Approved by Date : December, 18th 2012 BRM Tutor Kiki Sarah | BRM Lecturer Yos | ABSTRACT THE CUSTOMERS SATISFACTION...

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Customer Loyalty and Customer Satisfaction

Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml, Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions, recommending the service provider to other customers, less complaints and tolerance of price increases. Oliver, (1999) provides a different definition and...

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Microeconomics of Customer Relationships

Reading: Microeconomics of Customer Relationships ? Reading: Microeconomics of Customer Relationships The follow is a critique and review of the reading of Microeconomic of Customer Relationships by Fred Reichheld. I will review the article and evaluate Mr. Reachheld. I will also apply economic theories into why and how I came to my conclusions. Overview on the Reading Microeconomic of Customer Relationships by Fred Reichheld is based on a simple survey based customer-relationship metric known...

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Customer Delight in Banking Sector

CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight...

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A Literature Review on Customer Satisfaction

A Literature Review on Customer Satisfaction Introduction Both public and private sectors have given much attention to the concept customer satisfaction in the past couple of decades. Naturally, administrators have requested their staff to do customer satisfaction studies for their own organizations. An analyst or researcher must operationalize the concept of customer satisfaction in order to measure it. More importantly, in order to have validity for any measurements, the analyst needs...

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Customer Service

Customer service | Customer-Centric | An introduction on how to provide superior customer service skills. | | | | An informational essay on how to provide superior customer service using these seven skills: The right attitude, Understanding the customer’s needs, Clear communication, Dealing with difficult customers, Business telephone etiquette, Customer service and technology, and Serving diverse populations. The essay provided also uses examples of these situations and may include...

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customer expectation

clientheartbeat.com/customer-expectations/ Customer expectation a. The hard facts about customer expectations 1. Manage promises 2. Customers want relationships 3. The service process is the key to exceeding expectations b. Understanding customer expectation The benefits of understanding customer expectations Understanding your customers’ needs C.examples of companies exceeding customer expectations Amazon exceeds expectations with delivery Google and youtube Excellent customer service and high...

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Customer Satisfaction reasearch ''Subway''

?Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points, so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently, the data was analysed and the research question was answered. The variables used for this research are: Age, gender,...

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Customer Retention

name for over a century. There are many different classes developed to cater for the ever demanding customers. Some of the classes are C, D, E, G, K, L, R, S, T class. Also, Mercedes reputation is also build in the Formula One scene. 1. Customer retention Customer retention is an assessment that an organization takes to measure the customer defection. It is important because retained customers tend to spend more, need lesser loyalty cost and they tend to refer someone to your business. Therefore...

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